Date: January 27, 2013
To: The CEO of Easy to Be Green
From: John Johnson, Director of Public Relations
Subject matter: Practice everything you preach
We have been an influential section of the community for a few years. Our community looks to us for services and products to keep it spending reduce their own carbon footprint. We all wish to keep a better community for our children and each of our children's children. But , it takes to start with us. For example perhaps you have ever wanted to lose weight? You join a health club and get yourself a trainer; this individual gives you advice on what you should eat, and the way to work out. Your trainer is actually a physically fit gentleman who is proficient in helping you reach aims. How excited are you to get fit? Today, imagine in case you had a diverse trainer; having been not in good physical shape, but this individual has a stomach and a double chin, but he was knowledgeable. How serious will you take the second trainer? Might you be capable to take his advice?
We are innovative in helping each of our community be environmentally friendly. All of us also have wonderful relations with our community, and that we want to continue to keep it that way. In recent events, our very own Director of Research, has made a few public statements regarding the environmental methods of some local corporations. This is why we should practice what we preach. We could not hypocrites; we look after the environment. We recently had a small drop in revenue, but this kind of drop is probably not connected to the community statement; yet we simply cannot take that chance. I actually am proposing that we like a company practice what we preach.
I've noticed that in our own building our company vans, along with our own personal vehicles are not eco-friendly. People who travel by our facility can easily see that we usually do not practice that which we preach. This is certainly like the obtaining the fat trainer at the gym. We can not be taken significantly and look just like frauds. That negative graphic can wreck and close our business.
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