PUBLISHED BY: DONIA RAZA
Stanford's Jennifer Aaker researched the brand name personalities and identified the 5 traits. Its implication is that the brands will attract buyers who have a similar personality trait as the brand name. A single company can possess multiple features for example; dew has a persona that is youthful, rebellious, challenging and bold.
Personality trait and brands:
1 . SINCERITY: The basic principles of this trait explain a brand being family-oriented, traditional, and having a sincere personality. Characteristic is one particular brand that possesses each one of these qualities. Characteristic has developed quality for more than 100 years now which makes it a huge name that stands with prestige. Its cards route and retail outlet makes it a family-oriented manufacturer. By keeping the tradition of greeting cards surviving Hallmark has proved as being a sincere company. 2 . EXHILARATION: Brands classified of creating an exciting personality include qualities just like energetic, youthful, daring and imaginative etc . Red-bull keeps its picture of being innovative masculine and above all energetic. By its marketing campaigns and ads they will perfectly show a exciting personality. several. COMPETENCE: Brands with this personality characteristic are trusted, intelligent, powerful etc . Once we talk about your own brand that is dependable and smart plus good at the same time d'damas is the name that clicks within our minds. D'damas brings beautiful collection of expensive jewelry that comes with a certificate of authenticity of its platinum and the contents, an IGI certificate and hallmarking, the globally recognized certifications of diamonds. A lot of expert makes it an extremely much of a trusted brand that is certainly intelligent in bringing up fresh designs and it is very good in middle-east, India and Pakistan particularly. 4. SOPHISTICATION: Brands using a sophisticated individuality targets upper-class and are identified to be wonderful and top-notch. Versace has it all; coming from class to charming costly couture. The brand name talks...