Time to Rethink Your Vacation Schedule

The winter weather is after us. Rather than dreaming of a thaw, you ought to be already focusing on warmer publicity.

Most magazines already are thinking about stories with a springtime/summer angle. Which means you should be convinced that way, too — if you need to beat your competition and get some good coveted coverage. Which means start concentrating on Mother’s Day, Father’s Day time and graduations.

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